Tuesday 27 November 2012

Research Into The Mods.

The Mod subculture originally started in London, England in the 1950's. The most iconic elements of this subculture was their fashion and music choice (Jamacian Ska and British Beat Music)
Dick Hebdige claimed that he thought mods "appear to have been a group of working class dandies, possibly descended from the devotees of the Italianite [fashion] style". Hebdige is a theorist who focuses upon the modern approach to identity.

The original style for Mods was a slim-fitting dark suit, combined with a lighter coloured shirt, a plain simple dark tie, and to match dark shoes. As the popularity of this subculture grew, their fashion style developed into a more casual approach. In the 60's it was known to wear levi jeans (turned up at the bottom), a fred perry top (commonly known to make an appearence in This Is England) and desert boots.

The Who was the prime example of a mod group, their music mostly listened to by this subculture.

1 comment:

  1. You need to explain the purpose of this research and link it to generic aspects of planning your production.

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